Love Starts Here

Love Has No Labels, The campaign that got a billion impressions started with our team of 3 at Coke. My part in the project was strategy and creative direction. The fantastic work R/GA did, started with a conversation about the last time I hugged my mom, before she passed. The love you see in all this work is my mom's. 

Our team at Coke developed the line "Love Has No Labels" the iconic dash line design style, and the base strategy for the campaign. The work was built on the life experiences of Lauren Childs, Ama Dias and myself. The spot above was shot on a concept I provided. 

Ask about the why and what almost was.